Market innovation strategy consulting

Customer: CURTISS-WRIGHT DRIVE TECHNOLOGY, Switzerland

Project tasks

• Strategy tool training for the management team
• Strategy analysis workshop at the customer
• Two market innovation workshops with strategic customers (integrators)
• Two market intelligence workshops with strategic transport planners
• Strategy Canvas Workshop with the client

Our Approach

In a joint workshop, CURTISS-WRIGHT DRIVE TECHNOLOGY and PROSE jointly assessed the marketability of the service portfolio based on the railway engineering references of CURTISS-WRIGHT DRIVE TECHNOLOGY on the one hand and the industry experience of PROSE on the other hand.

Customer benefit

The credibility and persuasiveness of the business case crystallized from the understanding of the motivational factors of the demand generators, and thus whether a demand for the product and service portfolio of CURTISS-WRIGHT DRIVE TECHNOLOGY can be generated at all among the integrators.